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Lastner, Matthew M.; Delpechitre, Duleep; Goad, Emily A.; Andzulis, James – Journal of Marketing Education, 2021
Peer learning, a pedagogical approach whereby students are partnered together to have one student actively help another student learn predetermined content or skills, has long been utilized as an effective complement to more traditional instructional methods across a wide range of educational disciplines. This approach has been found to reduce the…
Descriptors: Peer Teaching, Marketing, Sales Occupations, Higher Education
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Delpechitre, Duleep; Baker, David S. – Journal of Marketing Education, 2017
Cross-cultural selling has become an important factor in sales education. In the current competitive business graduate market, students who enter the workforce in frontline customer service positions are expected to perform sales at a higher level. Students that have acquired an education in sales during their undergraduate program have been found…
Descriptors: Cultural Literacy, Salesmanship, Sales Occupations, Multicultural Education