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Chaker, Nawar N.; Dixon, Andrea L.; Hill, Katerina E. – Journal of Marketing Education, 2020
More universities are teaching sales to meet growing employer demand, thereby increasing the prominence of university sales centers. Sales center directors tend to be a PhD or a non-PhD faculty member. While there are advantages to both backgrounds, we know little about how sales center directors view their roles and what behaviors they enact to…
Descriptors: Universities, Salesmanship, Sales Occupations, Business Administration Education
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Deeter-Schmelz, Dawn R.; Dixon, Andrea L.; Erffmeyer, Robert C.; Kim, Kyoungmi; Agnihotri, Raj; Krush, Michael T.; Bolman Pullins, Ellen – Journal of Marketing Education, 2020
Given the recent proliferation in sales programs, business colleges face a new set of challenges. Sales competencies are changing rapidly, and firms struggle with identifying and attracting sales candidates on campus. Therefore, it is important that we understand needed competencies and how the content of job advertisements may differentially…
Descriptors: Advertising, Salesmanship, Job Applicants, Business Schools