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Direct linkNielson, Blake; Barberi-Weil, Mikelle; Border, Tim – Journal of Education for Business, 2021
There has been an increase in sales education across the U.S. and world. Due to the growing and critical demand of sales professionals, new programs have been established at many universities. This study investigates the feasibility of adapted sales curriculum that is used in a U.S. based university and if it can be used in Latin America to help…
Descriptors: Sales Occupations, Employment Opportunities, Program Development, Universities
Nielson, Blake; Cummins, Shannon – Marketing Education Review, 2019
It can be difficult for employers to recruit sales students because of the supply/demand gap. This is true despite increases in university sales education programs. This study investigates the impact of a sales organization representative giving an in-class presentation about student intent to pursue employment at the organization. The results…
Descriptors: Recruitment, Sales Occupations, College Students, Career Choice
Cummins, Shannon; Nielson, Blake; Peltier, James W.; Deeter-Schmelz, Dawn – Journal of Marketing Education, 2020
In this article, we review the recent expansion within the sales education literature from five primary journals and the business literature at large. The five primary journals are the "Journal of Marketing Education, Marketing Education Review, Journal for the Advancement of Marketing Education, Journal of Education for Business," and…
Descriptors: Marketing, Sales Occupations, Periodicals, Business Administration Education
