The article examines the ways students in the school-based part of the vocational education and training (VET) in Sales begin to make sense of the world of work they are about to enter. Drawing on a qualitative study of upper-secondary Sales VET students in Norway, a four-fold typology of orientations to retail work is analysed: first, the…

This article calls attention to the difficulty of institutionalising vocational education and training (VET) in the service sector in Norway, despite the growing importance of this sector for national economic performance. Drawing on interviews with apprentices, employers, stakeholders, representatives of trade unions and employer organisations,…

The paper investigates how learning and processes of becoming are shaped and enacted in retail apprenticeship in Norway. The analysis draws upon a qualitative study of managers and apprentices in different retail sub-sectors. The empirical point of departure is managers who, more or less deliberately, throw apprentices into tasks from day one.…