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An Examination of High Schools Students' Perceptions of Sales as an Area to Study in College, and Factors Influencing Their Interest in Sales as a Career to Pursue after College
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Inks, Scott A.; Avila, Ramon A. – Journal of Marketing Education, 2018
Each year employees aggressively seek undergraduate business students to fill openings in their companies. While the number of universities offering sales programs is growing, it is apparent students' desire to pursue a career in sales continues to lag behind demand for sales professionals. This article presents a study of college-bound high…
Descriptors: High School Students, Student Attitudes, Sales Occupations, Career Choice