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Direct linkSuryanarayan, Neelakshi – International Journal of Bilingual Education and Bilingualism, 2017
The present paper is a case study of how the commodification of the Russian language has transformed a market in New Delhi, India, inaugurated in 1969 and known as Yashwant Place. Over the years, the market slowly assumed a new identity, referred to as Yashka not only by Russian visitors but also tourists from countries of the former Soviet Union,…
Descriptors: Case Studies, Commercialization, Russian, Ethnography
