Purpose: The purpose of this paper is to compare, and identify both similarities and differences in, affordances for vocational learning in two contrasting education systems, for construction worker and shop salesperson apprentices, in Swedish contexts. Design/methodology/approach: Data were collected through interviews and observations in two…

Includes "Teaching Agrimarketing" (Leising); "Agrisales and Marketing" (Downey, McFarland); "Agrimarketing: A Tool Every Agriculture Student Needs" (Barrett); "Using FFA (Future Farmers of America) Activities to Teach Agrimarketing" (Egan); "FFA Commodity Marketing Activity" (Moore, Day); and…

The manual is a 12-hour program for adults who are working or preparing to work as retail salespeople. It can also be used as a summarization manual for high school students. The manual consists of five sessions which take the individual from the human aspect of sales to the related sales technique. The sessions are entitled: employee and customer…

This curriculum guide serves pupils who are planning to be salesmen, as well as those who are interested from a consumer's point of view. The document includes a study of the general principles and techniques of selling, consideration of selling as a career, class discussion, oral and written reports, and sales talks. The course includes a list of…

This manual on drugstore selling and merchandising, together with a separate answer key, is intended for trainees in distributive education. The 18 self-study assignments, developed by an instructional coordinator with the aid of college professors and leaders in business, cover a wide range of topics, from effective sales techniques to specific…

Three on-the-job sales training programs conducted by retail stores are described. (JOW)

"70001 Ltd." is a national nonprofit organization which offers unemployed dropouts a way to complete high school without returning to the public school classroom and also to get employment in retail sales occupations. Its centers, frequently located in shopping centers, provide a business rather than a school environment. (MF)

The project described offers an approach to providing occupational skills to socially and educationally handicapped youth, specifically the skills necessary for a service station attendant in driveway salesmanship and auto care. The 10-page evaluation report presents project goals and objectives with evaluation data (represented graphically) and…

A study of the changing nature of skill requirements in sales and marketing occupations in Great Britain included a review of literature and 17 interviews with key sales and marketing contacts and managers and human resource professionals in large companies during Autumn 1996 and Spring 1997. Results were reported in the following areas of study:…

A project was conducted to (1) identify all the competencies that are most essential for the most common first-level jobs in the field of automotive and petroleum, (2) identify the common career ladders and the most important criteria for promotion in the field and (3) prepare a curriculum guide that includes a provision both for teaching the…

The prevocational course in business education is designed to enable the sophomore student to complete a full year of typewriting, explore careers in business, and gain beginning skills for business jobs. The 12-unit course includes units on introduction and typing review, machine and manual math, communication and self-awareness, punctuation,…

This report is one of seven that identify major new and emerging technological advances expected to influence major vocational education program areas and to describe the programmatic implications in terms of skill-knowledge requirements, occupations most directly affected, and the anticipated diffusion rate. Chapter 1 considers technology as…

Acquiring a college degree was found to reduce the likelihood of retirement among professional, technical, and kindred workers, and acquiring a high school diploma was found to make retirement less likely for sales and possibly clerical workers. (Author/RM)

This document contains the occupational duty/task lists for seven occupations in the fashion merchandising series. Each occupation is divided into 6 to 15 duties. A separate page for each duty in the occupation lists the tasks in that duty along with its code number and columns to indicate whether that particular duty has been taught and to…

This curriculum guide provides materials for a secondary course in salesmanship. It contains 6 units that cover 33 competencies. Each competency is presented in a standard format: performance objective, resources, teaching activities, evaluation, and supplementary materials, including an information sheet, exercises, and checklists. Units and…