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Agnihotri, Raj; Bonney, Leff; Dixon, Andrea Leigh; Erffmeyer, Robert; Pullins, Ellen Bolman; Sojka, Jane Z.; West, Vicki – Journal of Marketing Education, 2014
With growing industry demand for sales professionals, recruitment at colleges and universities that have a sales education focus has increased remarkably over the past few years. However, results indicate that hiring organizations face an uphill task in filling sales positions. Recruiters and students struggle to build critical person-job fit…
Descriptors: Sales Occupations, Recruitment, Higher Education, Personnel Selection
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Young, Joyce A.; Hawes, Jon M. – Marketing Education Review, 2013
This paper describes an application of active learning within two different courses: professional selling and sales management. Students assumed the roles of sales representatives and sales managers for an actual fund-raiser--a golf outing--sponsored by a student chapter of the American Marketing Association. The sales project encompassed an…
Descriptors: Marketing, Business Administration Education, Professional Associations, Active Learning
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Rausch, Andreas – Vocations and Learning, 2013
Most learning in the workplace occurs while pursuing working rather than learning goals. The studies at hand aimed to identify task characteristics that foster learning in the workplace. Task characteristics are supposed to exert a major effect on the learning potential. However, the fact that learning is more often than not a rather unconscious…
Descriptors: Workplace Learning, Vocational Education, Learning Processes, Task Analysis
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Taute, Harry A.; Heiser, Robert S.; McArthur, David N. – Journal of Marketing Education, 2011
Although salespeople have long been urged to recognize and adapt to customer needs and wants by observing communications style and other cues or signals by the buyer, nonverbal communications by the salesperson have received much less empirical scrutiny. However, nonverbal communications may be important in this context; research in several…
Descriptors: Cues, Role Playing, Nonverbal Communication, Student Role
Boehle, Sarah – Training, 2010
A one-size-fits-all global sales strategy that fails to take into account the cultural, regulatory, geographic, and economic differences that exist across borders is a blueprint for failure. For training organizations tasked with educating globally dispersed sales forces, the challenge is adapting to these differences while simultaneously…
Descriptors: Curriculum, Training, Sales Occupations, Global Approach
Training, 2012
In this article, "Training" editors recognize innovative and successful learning and development programs and practices submitted in the 2012 Training Top 125 application. Best practices: (1) Edward Jones: Practice Makes Perfect (sales training); (2) Grant Thornton LLP: Senior Manager Development Program (SMDP); (3) MetLife, Inc.: Top Advisor…
Descriptors: Management Development, Job Skills, Best Practices, Training Methods
LeFebvre, Mary – ACT, Inc., 2015
ACT has conducted over 20,000 job analyses for occupations across a diverse array of industries and occupations since 1993. This report highlights the levels of career readiness for various subgroups of ACT Work Keys® examinees in the United States and provides career readiness benchmarks for selected ACT WorkKeys cognitive skills by career…
Descriptors: Career Readiness, Benchmarking, Occupations, Career Education
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Healy, William J.; Taran, Zinaida; Betts, Stephen C. – Journal of Instructional Pedagogies, 2011
Practitioner concerns and the changing educational marketplace are pressuring colleges to provide more skills based learning. Among the newer skill based areas of study that is greatly in demand is professional sales. In this paper, two courses in a successful professional sales program are examined through the lenses of experiential learning…
Descriptors: Sales Occupations, Salesmanship, Instructional Design, Experiential Learning
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Wang, Ting J.; Du, Hui; Lehmann, Constance M. – American Journal of Business Education, 2010
This paper proposes a teaching approach to reinforce accounting students' understanding of the concept of database normalization. Unlike a conceptual approach shown in most of the AIS textbooks, this approach involves with calculations and reconciliations with which accounting students are familiar because the methods are frequently used in…
Descriptors: Accounting, Database Design, Teaching Methods, Efficiency
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Kauffeld, Simone; Lehmann-Willenbrock, Nale – Journal of European Industrial Training, 2010
Purpose: The benefits of spaced training over massed training practice are well established in the laboratory setting. In a field study design with sales trainings, the purpose of this paper is to investigate the effects of spaced compared with massed practice on transfer quantity and quality, sales competence, and key figures.…
Descriptors: Foreign Countries, Sales Occupations, Job Training, Labor Force Development
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Karakaya, Fahri; Quigley, Charles; Bingham, Frank – Journal of Marketing Education, 2011
Previous studies related to student selection of a sales career indicate that their perception of sales as a career is generally negative. Numerous reasons have been offered for this negative view, including negative perceptions of attributes associated with sales jobs and salespeople. This study examines the perceptions of negative and positive…
Descriptors: Foreign Countries, College Students, Career Planning, Intention
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Ruizalba Robledo, José Luis; Almenta López, Estefanía; Vallespín Arán, María – Journal of Technology and Science Education, 2014
The overarching goal of working through the CMGS Method (Case Method with Guest Speakers) in Sales Management courses is to provide Business and marketing learners with practical knowledge about how a sales manager can deal with a wide variety of possible professional scenarios. Even when the case method itself is an excellent way to equip…
Descriptors: Sales Occupations, Salesmanship, Management Development, Case Method (Teaching Technique)
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Johnson, Rebecca A.; Houmanfar, Ramona; Smith, Gregory S. – Journal of Organizational Behavior Management, 2010
The purpose of this study was to determine the effects of presenting organizational information through implicit and explicit rules on sales-related target behaviors in a retail setting. Results indicated that when organizational information was presented in a specific form, productivity was increased and maintained longer than when presented in…
Descriptors: Industrial Psychology, Organizational Development, Productivity, Retailing
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Hastwell, Kim; Strauss, Pat; Kell, Catherine – Journal of Education and Work, 2013
This paper reports on an ethnographically based study of entry level supermarket work. The study, carried out in a large suburban supermarket in Auckland, New Zealand, focused on the literacy and numeracy practices of supermarket assistants, all who had English as an additional language. It found that skills such as oral communication, personal…
Descriptors: Workplace Literacy, Vocational Education, Numeracy, Foreign Countries
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Pathak, Virendra; Pathak, Kavita – Management in Education, 2010
Forces of demand and supply are changing the dynamics of the higher education market. Transformation of institutions of higher learning into competitive enterprise is underway. Higher education institutions are seemingly under intense pressure to create value and focus their efforts and scarce funds on activities that drive up value for their…
Descriptors: Higher Education, Supply and Demand, Models, Operations Research
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