Is TA OK?.

Strand, Bill L.

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ERIC Number: EJ100592

Record Type: Journal

Publication Date: 1974

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Is TA OK?

Strand, Bill L.

Training, 11, 7, 36-8, Jul 74

One of the current novelties in sales training is the use of transactional analysis. Transactional analysis centers on self-analysis as a method of improving human relations. In TA training attempts are made to understand people in terms of: adult ego state, parent ego state, and child ego state. (DS)

Descriptors: Business, Communication (Thought Transfer), Human Relations, Interpersonal Relationship, Sales Occupations, Sales Workers, Salesmanship, Self Evaluation, Training

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