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| Adults | 1 |
| Consumer Science | 1 |
| Merchants | 1 |
| Models | 1 |
| Retailing | 1 |
| Sales Occupations | 1 |
| Salesmanship | 1 |
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| Manolis, Chris | 1 |
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Peer reviewedManolis, Chris; And Others – Educational and Psychological Measurement, 1994
Confirmatory factor analysis was used to test a retail store image scale based on the work of Zimmer and Golden and others. Responses of 720 adult shoppers support a model with image dimensions of general store attributes; appearance; and salespeople and service. (SLD)
Descriptors: Adults, Consumer Science, Merchants, Models
