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Download full textDaniel Paul Köhler; Michael Goller – International Journal for Research in Vocational Education and Training, 2024
Context: Active engagement and participation in professional practices are an important requirement for expertise development in vocational domains. However, not much is known about how work contexts foster or hinder such expertise development. To further fill this research gap, this study investigates two vocational domains, namely sales…
Descriptors: Foreign Countries, Workplace Learning, On the Job Training, Professional Development
Direct linkLoe, Terry; Inks, Scott – Journal of Marketing Education, 2014
More universities are incorporating sales content into their curriculums, and although the introductory courses in professional sales have much common ground and guidance from numerous professional selling texts, instructors teaching the advanced selling course lack the guidance provided by common academic tools and materials. The resulting…
Descriptors: Business Administration Education, Sales Occupations, Salesmanship, Course Content
Cooper, Brett; Naatus, Mary Kate – American Journal of Business Education, 2014
This article summarizes the existing research on social media as a learning tool in higher education and adds to the literature on incorporating social media tools into collegiate business education by suggesting specific course content areas of business where LinkedIn exercises and training can be incorporated. LinkedIn as a classroom tool cannot…
Descriptors: Social Networks, Higher Education, Business Administration Education, Educational Technology
Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education. – 2003
This document presents the Ohio Integrated Technical and Academic Competency profile for sports marketing. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 999 specialty key indicators for evaluating mastery of 113 competencies in…
Descriptors: Academic Standards, Adult Education, Advertising, Athletics
