Sell a Campaign, Not Just an Ad.

Duncan, Tom

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ERIC Number: EJ435581

Record Type: CIJE

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0010-3535

EISSN: N/A

Available Date: N/A

Sell a Campaign, Not Just an Ad.

Duncan, Tom

Communication: Journalism Education Today (C:JET), v25 n1 p8-9 Fall 1991

Presents nine basic steps to teach students to sell advertising campaigns (not just one ad), thus bringing in more advertising revenue for the school paper by selling in quantity. (SR)

Descriptors: Advertising, High School Students, Journalism Education, Salesmanship, School Newspapers, Secondary Education

Publication Type: Journal Articles; Guides - Classroom - Teacher

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A

Note: Special Issue: Advertising.