Ongoing employer concerns about communication skill deficits and workforce readiness among college graduates have prompted this regionally-based study comparing survey results between 2015 and 2018 that identified oral and written communication skills that regarded as critical to career success by local employers. Results examine the areas where…

The objective of this teaching innovation was to incorporate a comprehensive set of short online video modules covering key topics from the undergraduate principles of marketing class, and to evaluate its effectiveness in improving student learning. A quasiexperimental design was used to compare students who had access to video modules with a…

In an institutional review board--approved study aimed at evaluating differences in learning between a large-sized introductory business statistics course section using courseware assisted examinations compared with small-sized sections using traditional paper-and-pencil examinations, there appeared to be a severe disconnect between the final…

Based on a survey of 264 human resources professionals from 10 Society for Human Resource Management chapters in Texas, the authors investigated how human resources professionals accept online degrees compared to degrees based on face-to-face coursework for hiring and promotion purposes. If respondents were satisfied with their own online course…

The authors examine the use of technology to support students in their learning of practical accounting software applications while taking a traditional on-campus class. Specifically, they look at how Jing and Skype are used to facilitate successful completion of a series of simulations using Netsuite (NetSuite, Inc., San Mateo, CA) accounting…

Education shares many similarities with service delivery in the business sector. The student often experiences the total service within the classroom. Marketers in retail stores and the hotel and hospitality industry have long acknowledged the ability of the physical environment to influence behaviors and therefore make concerted efforts to create…

Using data from student surveys, the authors investigated reading behaviors and attitudes regarding the perceived usefulness of an assigned text and supplemental materials. The findings suggest that even when students are satisfied with the text, they are not likely to read the text as often as suggested, nor are they likely to use the…

The authors examined the relationship between team satisfaction and students' performance in group projects in two universities, one from the United States and one from Qatar. The results showed that there is a significant positive correlation between team satisfaction and group performance only for the American students. Demographic factors such…

MBA students are often treated as a blank sheet of paper on which the MBA program and its faculty etch and imprint the knowledge and philosophy of business success. Implicit in this thinking is that students are willing neophytes in this ritualistic process without a perceptual screen shaping and molding the content being espoused by legions of…

Critics of the overall value of the MBA have not systematically considered the attitudes of MBA students about the value of their degree. The author used data from a large sample of graduates (N = 16,268) to do so, and to explore predictors of overall degree value. The author developed separate regression models for full-time, part-time, and…

The authors investigated potential factors impacting students' satisfaction with online course delivery using business students as participants. The findings suggest that the student who would be more satisfied with the delivery of online courses fits the following profile: graduate, married, resides more than 1 mile away from campus, and male.…

In 2005, M. Hopkins and J. Theroux implemented the second example of an experimental case study, at 11 business schools in the United States and Canada. The new type of case study, named the "real-time case (RTC) study," uses the Internet to bring business reality to business courses and to facilitate communication among faculty,…

In this study, the authors employed a novel, dual approach toward the delivery of course material to assess students' satisfaction with distance learning and their perceptions of its efficacy. Students in two sections of an Introduction to Financial Accounting course received instruction that alternated between traditional, live lectures and live…

In this study, the authors combined qualitative and quantitative methods to explore the meaning of quality in students' selection and evaluation of an MBA program. Results of the study indicate that students adopt a holistic approach, placing importance on a wide variety of issues that extend beyond the classroom learning setting. The study…

Delivering MBA statistics in the online environment presents significant challenges to education and students alike because of varying student preparedness levels, complexity of content, difficulty in assessing learning outcomes, and faculty availability and technological expertise. In this article, the author suggests a process model that…