How successful was the class of 2012 at securing employment after graduation? What does a "typical day" of work look like for graduate business school alumni? What impact do job tasks and work environments have on job satisfaction? How do alumni assess the value of their graduate management degree? The findings in the 2013 Alumni…

Alumni administration in a one-person shop demands careful planning, written goals, and organizing time to meet specific deadlines. Established goals also provide a basis for evaluating programs. Annual events are seen as time savers. (MLW)

An organized and aggressive reunion-giving program is seen as a major component of every college's annual giving campaign. The advent of a major reunion is a natural time for alumni to refocus attention and interest on their alma mater. Getting people involved, setting goals, and campaigns are discussed. (Author/MLW)

Direct mail surveys can be an effective method of surveying alumni, but a good survey takes careful planning, scheduling, execution, and follow-up. A six-month timetable is recommended, with three mailings and attention to a variety of details, such as the quality of the survey package and the recording of responses. (MSE)

Potential uses of computers in alumni office administration are discussed, including management and manipulation of numbers, calendar maintenance, events management, and communications, and tips for implementing a computerized system effectively are provided. (MSE)

Suggestions for undertaking and succeeding at publishing an institutional history address these issues: expectations, funding, choosing an author, stirring interest among alumni, involving alumni and older faculty, determining a writing approach, layout, and publishing. (MSE)

A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…

Alumni associations wishing to attract younger graduates with their programming may find they need to assess the interests and needs of this group carefully including their reasons for participating in continuing education programs, time constraints, travel costs, family responsibilities, and professional development needs. (MSE)

Colleges and universities are using innovative methods to improve services that affect the institution's enrollment-management function, primarily in registration and information management. Registrars' offices can also promote academic excellence by incorporating honors into transcripts, participate in student recruitment by providing timely…

Strategies for recruiting and keeping alumni for college volunteer programs address specific issues: demands on personal time; length of assignment; accommodating spouses and divorced alumni; generation gaps; advancing technology; economic climate; occupational and geographic mobility; and competition with other organizations for volunteers' time.…