NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 3 results Save | Export
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Lukosius, Vaidas; Festervand, Troy A. – American Journal of Business Education, 2013
The number of American students studying abroad increases every year. That might suggest that recruiting students to participate in such an educational opportunity would present little difficulty. On the contrary, as domestic student participation in such programs has risen, so has the number of competing programs. Thus, the viability of any study…
Descriptors: Marketing, Study Abroad, Student Recruitment, Educational Finance
Peer reviewed Peer reviewed
Gorchels, Linda; And Others – Journal of Marketing for Higher Education, 1996
A survey of 1,267 executives, mid-level managers, and supervisors in a wide variety of industries found strong shared preferences about the length, size, and format of professional seminars, and also revealed some differences in preference according to managerial level. Implications for design and marketing of seminars to the business community…
Descriptors: Administrator Attitudes, Business Administration Education, Class Size, Higher Education
Peer reviewed Peer reviewed
Thompson, Hugh L. – Educational Record, 1985
Colleges and universities are attracting and retaining a significant adult market partly by scheduling classes to conform to adult life-styles, including lengthening the academic day, week, and year; altering the timing patterns, sequencing, and distribution of courses; and offering courses at a variety of locations. (MSE)
Descriptors: Adult Students, College Students, Curriculum Design, Enrollment Influences