Ten authors present suggestions for coping with the problems of intramural athletic programs. (MM)

Direct mail surveys can be an effective method of surveying alumni, but a good survey takes careful planning, scheduling, execution, and follow-up. A six-month timetable is recommended, with three mailings and attention to a variety of details, such as the quality of the survey package and the recording of responses. (MSE)

Eighteen suggestions are provided that might make life easier for the traditional president's spouse who plays a role of deep involvement in the life of the institution. They include: planning, developing a list of activities, being visible in the community, developing a personnel file. (MLW)

Suggestions for undertaking and succeeding at publishing an institutional history address these issues: expectations, funding, choosing an author, stirring interest among alumni, involving alumni and older faculty, determining a writing approach, layout, and publishing. (MSE)

College and university fund raisers are encouraged to test various strategies for direct-mail solicitation by comparing variations of five factors that influence direct mail response: copy; timing; package; offer; and list. Suggestions include forming a hypothesis, testing one variable at a time, choosing test and control groups carefully,…

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

This book examines the duties assigned to athletic directors, offering successful strategies for achieving them and materials to make their jobs easier (e.g., sample memos, letters, forms, and charts for interacting successfully with coaches, students, administrators, and parents). Section 1 discusses the director's work with student athletes and…

A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…

This monograph is intended to help parents, students, and lay persons understand more clearly the expectations, responsibilities, and day-to-day activities of the school principal. Most of the references made in the publication are to secondary principals, but many of the role expectations apply to elementary principals as well. The author…

A variety of uses of College Level Examination Program (CLEP) tests has emerged, including rewarding high school seniors for competence in English and excellence in other subjects, college and university community outreach and public relations, encouraging college aspirations, student recruitment, and integration with freshman orientation. (MSE)

During a door-to-door campaign in August, 1978, 27 South Oklahoma City Junior College (SOCJC) employees distributed approximately 7,000 packets containing a college schedule, a stockholders' report, and a mail-back questionnaire. Additionally, 221 personal interviews were conducted. Of those interviewed, 94.6% had heard of the school. Of those,…

Strategies for encouraging affiliation in commuting students include special public relations efforts, providing special opportunities and access, providing special services such as free telephone use, offering leadership opportunities, presenting social activities at needed times, including off-campus students in traditional events, promoting…

This paper is designed to assist intramural administrative personnel in the development of summer school programs. The text focuses on the summer school intramural program developed at the University of Massachusetts, Amherst. The topical areas covered include (a) program history, (b) staffing, (c) facilities and equipment, (d) scheduling, (e)…

The guide is designed as a resource to help elementary school administrators and teachers in the Grand Blanc (Michigan) Community School district understand the rationale for beginning an elementary foreign language program, program types, and specifics of the district's model and philosophy. Chapters address the following topics: the rationale…

College alumni program professionals offer specific ways to make good use of limited resources in the areas of program planning, scheduling, time management, staff communication, use of technology, involvement of board members, use of volunteers and student workers, coordination with other campus programs, and staff motivation and appreciation…