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Peer reviewedBeamer, Linda – Journal of Business Communication, 1995
Proposes a schemata model for how intercultural communicators structure meaning concerning another culture. Applies the model to a historical case study--the first official trade encounter between members of a trade mission from Great Britain and Emperor Qian Long's court in China. Proposes seven hypotheses for future research. (SR)
Descriptors: Case Studies, Communication Research, Foreign Countries, Higher Education
