The practice of parents shopping around, and then bartering their son or daughter from college to college is discussed. Those schools with the smallest endowment or designated scholarship resources are the ones who will not be able to compete with the "discounts" of the larger schools. (MLW)

Although colleges and universities interested in the most cost-effective way of diversifying their entering class or meeting enrollment targets have an array of analytical techniques to choose from, issues of accuracy, scope, and usability continue to slow their widespread use. To address these issues, this article develops an institutional…