A demographic fact is that the population is made up of an increasingly larger percentage of old people. Senior citizens will vote in the same pattern as the rest of the population if they are informed. Presents ways schools can communicate better and gain the suppport of senior citizens. (MD)

This document describes the public relations strategies employed by the Lakewood (Ohio) City School district to obtain voter support for a school levy. Various aspects of this successful campaign are described, including the formation of administrative committees to oversee campaign activities, steering and citizens' committees, the use of…

Provides advice to help school districts pass bond referenda. Includes lists of why referenda fail and win and ways to develop a successful bond campaign including a referendum timeline. (MD)

An initiative petition passed in 1982 for a 1-cent sales tax accounted for between 13 and 15 percent of the total public school budget in Missouri as of the 1991-92 school year. Outlines the steps necessary to gather the necessary signatures from registered voters and to get the measure approved. (MLF)

Aurora (Colorado) public schools followed 10 suggestions to win a recent bond election, including starting a year before the election, analyzing community relations, establishing a citizens' committee and an election task force, developing resource materials (including fact sheets), setting a timetable, seeking out "yes" votes, and…

A Colorado school district attracted over 2,000 volunteers to work on a winning campaign for a mill increase to make up for a $7 million shortfall in state funds. Offers 10 key lessons along with pointers for putting them to work in other school districts. (MLF)

A rural Wisconsin school district passed a $5.5 million referendum package on the first try. Credit is given to a 20-minute video edited by a volunteer school-board member. The amateurish, homemade effort did not seem to hurt the video's effectiveness. An address is given to obtain a copy of the video. (MLF)

To convince voters to approve a school tax increase, school board members need to do the following: (1) show a fiscally tight and well-organized school district; (2) show the public that you care; (3) show a sense of personal and board conviction; (4) explain how decisions have been reached; and (5) educate the public about school issues. (MLF)

Delineates strategic steps for conducting successful tax election campaigns drawing from the experience of Henderson County Junior College, Texas. Focuses on ways of determining the nature, direction, and strategies of the campaign; campaign leadership and volunteer recruitment; personal contacts; and publicity techniques. (DMM)

After experiencing two budget defeats by voters, a central New York State school district developed a three-year plan to get spending in line with revenues. Through the use of community outreach strategies, a budget committee, and town meetings, the district received a 63 percent budget approval vote. (MLF)

A dramatic, carefully planned, and well-timed campaign will convince voters to vote "yes" on school bonds. Outlines a 10-step program that will ensure winning at the polls. (MLF)

Analysis of school bond elections in South Dakota and in South Carolina reveal some common patterns that can help school leaders conduct a successful campaign. Key recommendations include the following: (1) assemble a diverse community task force; (2) focus on "yes" voters; (3) plan early and stress personal contact; (4) bring in expert…

School budget problems are discussed in 13 chapters, and solutions are suggested. Case studies present successful experiences with various problems while brief subsections summarize recommended actions. The first two chapters note that budget problems are worsening and trace the causes to tax revolts, state involvement in education, and the…

Developed by a team of strategists to help local school districts in Michigan win school millage elections, this manual details the factors that go into a successful election campaign. The campaign is broken into five phases: building a coalition, surveying and gathering information, developing a campaign theme and campaign plan, identifying and…

Citizens need to understand and control how their money is used in local public schools. District publications and records probably contain the answers to many of the questions concerning local education spending. This booklet was designed to unravel the mysteries surrounding budget proposals and increased spending. Accordingly, part 1 explains…