The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

Conference attendees arrive at the registration desk at 9:00 a.m. sharp, eager to start their day. While standing in line, they talk excitedly about the sessions they've chosen to see, the original investigation they'll be presenting, off-site field trips for which they've registered, and the businesses scheduled to have booths in the Exhibitor's…

The Carnegie Corporation of New York is associated with the very foundations of literacy going back to the philanthropy of Andrew Carnegie himself and of the Corporation in its early years. Andrew Carnegie's legacy includes over 2,500 free public libraries that he saw as a link "bridging ignorance and education." In fact, Carnegie, the…