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Vinuales, Gema; Harris, Judy – Marketing Education Review, 2017
Students implemented social media campaigns to raise awareness and funds for nonprofit organizations. Teams in one section of the course worked on a designated client-sponsored project (CSP), while teams in another section chose their own nonprofit organizations. Although both the CSPs and non-CSPs were evaluated favorably, students who worked on…
Descriptors: Experiential Learning, Social Media, Student Projects, Fund Raising
Thieblot, Bernice Ashby – Currents, 1992
Trends in college fund raising are identified in three areas: (1) in campaign design, goals are bigger and campaigns longer; (2) demographics of donors and volunteers have changed, with donors more skeptical, less generous, and harder to find and volunteers more scarce; and (3) government and corporate contributions are critical. (MSE)
Descriptors: Donors, Fund Raising, Government Role, Higher Education
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Whiston, Kathleen – Community College Journal of Research and Practice, 2002
Discusses the Rising Star Scholarship program of the Dallas County (Texas) Community College District (DCCCD), an approach to financial aid that states that every high school graduate should have the opportunity to attend college regardless of financial means. Describes the program as a unique way of fundraising within the business community. (ND)
Descriptors: Community Colleges, Educational Finance, Financial Support, Fund Raising
Brooks, Gayle; Bell Carmine – 1994
In an effort to ensure local business involvement, the Steering Committee of the Tech Prep Consortium at Pasco-Hernando Community College (PHCC) in Central Florida invited members of the local business community to a Tech Prep Kickoff luncheon to sell them on Tech Prep. A tremendous number of companies attended the meeting and, to focus the energy…
Descriptors: Articulation (Education), Community Colleges, Community Involvement, Cooperative Planning