College and university student recruitment offices are encouraged to use graphic illustrations and other artwork, in addition to photographs, to enhance the individuality of their viewbooks, and are offered suggestions for selecting, combining, and commissioning such artwork. (MSE)

The importance of defining the college experience in specific terms in publications for prospective students is discussed. The academic area is the most vital to describe, since college work differs greatly from high school in the emphases on academic diversity, self-initiative, and study outside the classroom. Publications should describe…

Although college rankings published in mass media may not be the best way of comparing colleges, they provide more useful information than accrediting agencies, college catalogs, and most college guides. Administrators, not magazines are to blame for their misuse. Rankings can help motivate programs, departments, and institutions to improve…

For college admissions and publications officers, a focus group of college-bound high school students can offer quick, anecdotal information about the general effectiveness of recruitment materials as well as about specific messages, themes, or design approaches. The insights gained by one publications specialist through the use of focus groups…

A sourcebook on producing college catalogs is presented, with attention to marketing, information to be included in the catalog, presentation of the material, writing style, photographs, and assembling the finished publication. Marketing research is needed to promote the college effectively either to traditional students or to new segments of the…

Reports on a study of educational policies toward special needs students presented in 60 British secondary school brochures or prospectuses. Analyzes the brochures in terms of production quality and content. Finds that these brochures omit references to special needs students more than elementary school brochures do. (CFR)

Electronic versions of college catalogs, viewbooks, and applications are used successfully as tools for college student recruitment. High school guidance counselors and community college advisors can be given access to special information services, students can both obtain and provide information on diskette, and the approach is cost effective for…

The college catalog is discussed with regard to its contractual obligations and applicable federal legislation, and court cases are examined. Historical developments, elements of a contract, and student rights are also addressed. It is suggested that although the university is contractually bound by its published policies and procedures, it can…

This handbook presents admission policies that apply systemwide at all 22 campuses of the California State University. Fifty-eight key points are set out under headings including: admission requirements for first-time freshmen; honors courses; advanced standing credit; college preparatory subject requirements; waiver of foreign language…

Blue Ridge Community College (BRCC), in Flat Rock, North Carolina, has developed a student recruitment package that uses Asymetrix's ToolBook software package to introduce prospective students to the various curricula offered by the college. The ToolBook presentation uses a hypernavigation approach which allows users to directly access the…

The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

This pamphlet has been prepared for the special use of persons charged with the administration of agricultural colleges. Inasmuch as it shows in tabulated form the practice of the various colleges concerning the distribution of required subjects, committees on "courses of study" should find it useful in planning curricula. Principals of…