It is argued that most course descriptions in college catalogs say little and tend to be unintentionally deceiving. An alternative is suggested that employs a combination of reference numbers and limited text allowing the reader to determine key elements of the course such as instructional modes and arrangements, and singular features and…

Examines 539 undergraduate course catalogs to determine the percentage of institutions offering courses in physiological psychology, biological psychology, both, or neither. Finds 64.1 percent of the institutions studied offered physiological psychology, and 11.3 percent offer biological psychology. Finds catalog descriptions reveal confusion over…

College and university student recruitment offices are encouraged to use graphic illustrations and other artwork, in addition to photographs, to enhance the individuality of their viewbooks, and are offered suggestions for selecting, combining, and commissioning such artwork. (MSE)

Discussion of recordkeeping procedures and issues in college closing covers academic records, catalogs, update documents, original grade sheets, commencement programs and graduation lists, records of disclosures and requests, and class schedules. Recommendations are those of the American Association of Collegiate Registrars and Admissions…

The catalog has become a "Catch 22" for colleges and universities; it is necessary to publish it, but the institution becomes liable for the printed information. Courts have determined a contractual relationship established by the catalog, and precautionary steps should be taken to avoid liability litigation. (MSE)

The importance of defining the college experience in specific terms in publications for prospective students is discussed. The academic area is the most vital to describe, since college work differs greatly from high school in the emphases on academic diversity, self-initiative, and study outside the classroom. Publications should describe…

Berkeley's response to the 1976 Amendments to the Higher Education Act is described, with focus on the Financial Aid Handbook, advertising financial aid deadlines, and other pamphlets on student services and opportunities. (LBH)

Although college rankings published in mass media may not be the best way of comparing colleges, they provide more useful information than accrediting agencies, college catalogs, and most college guides. Administrators, not magazines are to blame for their misuse. Rankings can help motivate programs, departments, and institutions to improve…

For college admissions and publications officers, a focus group of college-bound high school students can offer quick, anecdotal information about the general effectiveness of recruitment materials as well as about specific messages, themes, or design approaches. The insights gained by one publications specialist through the use of focus groups…

Describes fundamental guideposts for an effective private school admissions program. Included are a clear statement of purpose, informative literature, clearly stated admission requirements, standardized testing, a cooperative faculty, image positioning and a recruiting plan. (RC)

This volume includes 303 entries of programs on engineering and engineering technology; 239 entries on engineering programs, and 64 entries on engineering technology programs. The information includes the school name and address; school profile; admission information including student expenses and financial aid; graduation requirements; and…

A sourcebook on producing college catalogs is presented, with attention to marketing, information to be included in the catalog, presentation of the material, writing style, photographs, and assembling the finished publication. Marketing research is needed to promote the college effectively either to traditional students or to new segments of the…

The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories…

A study of the collection of college catalogs at a medium-sized university library found that they are used by many types of clients in addition to undergraduates; users need a current, comprehensive collection and are not bothered by a lack of shelf order; use is enough to justify the collection. (Author/EM)

This catalog and career decision guide provides information for students on the programs and services offered by Illinois Valley Community College (IVCC) for 1985-86 and 1986-87. After introductory material provides information on admissions and the college calendar for 1985-86 and 1986-87, a history of the college and its educational philosophy…