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Download full textBano, Zakia; Shakir, Aleem – Journal of Education and Practice, 2015
The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which…
Descriptors: Cross Cultural Studies, Student Recruitment, Higher Education, Institutional Advancement
