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Carter, Virginia L., Ed.; Alberger, Patricia A., Ed. – 1979
This handbook on how to cut costs in college publications contains the following articles: "Stretching Your Publications Dollar: The Basics," by Kelvin J. Arden and William J. Whalen; "How to Print Cheaper," by M. Frederic Volkmann; "How Your Colleagues Cut Costs," by Robert S. Topor; "Printing Specifications: Writing Them Right," by M. Frederic…
Descriptors: Colleges, Computer Oriented Programs, Cost Effectiveness, Higher Education
Carter, Virginia L., Ed.; Garigan, Catherine S., Ed. – 1979
Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt);…
Descriptors: Advertising, Alumni, College Bound Students, College Students
