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| Journal of Higher Education | 1 |
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| Chapman, David W. | 2 |
| Johnson, Russell H. | 1 |
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| Reports - Research | 2 |
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Peer reviewedChapman, David W. – Journal of Higher Education, 1981
A model of the influences affecting prospective students' college choice is presented. Recent research relevant to the influence of printed materials on students' college choice is reviewed. Given the tightening of institutional budgets, college admissions officers expect to rely increasingly on the mailing of printed materials to recruit…
Descriptors: College Applicants, College Choice, Higher Education, Institutional Characteristics
Download full textJohnson, Russell H.; Chapman, David W. – 1979
The reading level difficulty of college recruitment literature and the ability of college-bound high school students to understand the terminology frequently used in college admissions were studied. The reading difficulty of passages from catalogs collected from 42 colleges and universities was computed using the Flesch Reading Ease Formula. A…
Descriptors: College Bound Students, Conference Reports, High School Students, Higher Education
