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Direct linkAlex Fronduto; Heidi Bishop – Strategic Enrollment Management Quarterly, 2025
This study delves into the changing landscape of graduate enrollment in education programs post-COVID-19 and the "Great Resignation." Despite an overall increase in graduate enrollment, education programs experienced a decline. Using methodology merging institutional data with tuition benefits from other institutions, this research…
Descriptors: Graduate Students, Teacher Education, Teacher Education Programs, Student Recruitment
Marta Retamosa; Angel Millán; Juan A. García – Journal of Marketing for Higher Education, 2024
The aim of this study is to explore the existence of different segments of future university students on the basis of their university selection criteria and to analyse the extent to which the segments identified differ as regards the students' perceptions of the reliability of university communication tools. This has been done using 605 usable…
Descriptors: Foreign Countries, High School Students, College Bound Students, College Choice
Pamela Peters – College and University, 2025
First-generation college students, who are often low-income or from minoritized backgrounds, face many challenges when they enter college. As they begin the college search process, they may seek support from spaces outside of their families to understand and find information. This study used in-depth interviews with first- and second-year…
Descriptors: First Generation College Students, Black Colleges, Minority Group Students, Low Income Students
