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Direct linkMarta Retamosa; Angel Millán; Juan A. García – Journal of Marketing for Higher Education, 2024
The aim of this study is to explore the existence of different segments of future university students on the basis of their university selection criteria and to analyse the extent to which the segments identified differ as regards the students' perceptions of the reliability of university communication tools. This has been done using 605 usable…
Descriptors: Foreign Countries, High School Students, College Bound Students, College Choice
Mwangi, Peter N. – ProQuest LLC, 2016
The purpose of this study was to examine the impact of the STARTALK language programs on the internationalization of higher education in the United States. The study focused on the 11 STARTALK language programs offered to high school students in the summers of 2013, 2014, and 2015 on various university campuses in the U.S. Such programs enabled…
Descriptors: Second Language Learning, Second Language Instruction, Program Effectiveness, International Education
