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Download full textBano, Zakia; Shakir, Aleem – Journal of Education and Practice, 2015
The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which…
Descriptors: Cross Cultural Studies, Student Recruitment, Higher Education, Institutional Advancement
Direct linkVeloutsou, Cleopatra; Paton, Robert A.; Lewis, John – International Journal of Educational Management, 2005
Purpose: This paper aims to explore the information sources used by school leavers when selecting a university at which they wish to study and the perceived reliability of these sources of information. Design/methodology/approach: Using data from 306 pupils studying at various schools in England, Scotland and Northern Ireland it was revealed that…
Descriptors: Higher Education, College Applicants, Information Sources, Foreign Countries
