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Carter, Virginia L., Ed.; Garigan, Catherine S., Ed. – 1979
Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt);…
Descriptors: Advertising, Alumni, College Bound Students, College Students
Smith, Virginia Carter, Ed.; Hunt, Susan, Ed. – 1986
The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…
Descriptors: Advertising, Alumni, Audiovisual Aids, College Bound Students
