Evaluates promotional mailings from 114 colleges and universities received in response to computerized request on Scholastic Aptitude Test/National Merit Scholarship Qualifying Test. Notes that few had student focus, many used third party endorsements. Concludes that majority of promotional materials could have been improved with more concise…

Describes a new consumer-oriented approach to the college catalogue, the Illinois Valley Community College's "Catalog and Career Decision-Making Guide," which takes a unique approach to presenting information that is both usable and helpful in choosing programs and, ultimately, careers. (TE)