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| Journal of Higher Education | 2 |
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Peer reviewedChapman, David W. – Journal of Higher Education, 1981
A model of the influences affecting prospective students' college choice is presented. Recent research relevant to the influence of printed materials on students' college choice is reviewed. Given the tightening of institutional budgets, college admissions officers expect to rely increasingly on the mailing of printed materials to recruit…
Descriptors: College Applicants, College Choice, Higher Education, Institutional Characteristics
Peer reviewedStark, Joan S.; Marchese, Theodore J. – Journal of Higher Education, 1978
In an attempt to provide more accurate information for student choice among postsecondary institutions, a team of educators "audited" a new information prospectus under preparation at Barat College. The audit procedure, its accomplishments, limitations, and generalizability are discussed. (Author/LBH)
Descriptors: Accountability, College Bound Students, College Choice, Decision Making
