While the university prospectus is recognized as an important marketing communication tool for higher education recruitment strategies, it has become overlooked as many researchers have focused on other communication channels, such as social media and websites. Although focus has been placed upon Higher Education Institution (HEI) brand…

Journalism education may be at a tipping point. It is unclear, however, what new form curricula might take. Through an analysis of individual course titles and descriptions that appeared in the 2013-2014 undergraduate catalogs of 68 selected universities, this exploratory study finds that most departments/schools are not offering classes that…

In this study, the authors report on the status of comparative economics systems in the U.S. undergraduate economics curriculum. The treatment of comparative economics systems topics in introductory courses is examined through a survey of standard textbooks. To evaluate comparative economics systems at the advanced undergraduate level, they rely…

Similar to the other developing countries, undergraduate psychology programs in Turkish universities have rapidly grown in the last two decades. Although this sharp increment signifies the need for psychologists, it has also caused a number of challenges for effective teaching of psychology. The department chairs (N = 42) were interviewed with an…

The use of Information Technology (IT) in organizations is broad and rapidly growing. With so many technology topics to cover, Information Systems (IS) educators are faced with the challenge of having to design and develop an IS curriculum that best serves both students and industry. IS curricula often adopt a breadth-first and…

Cosmopolitanism has recently received increased interest and representation in educational discourse and theory. Given the global and international emphases in cosmopolitanism, international schools might provide some clues and illustrations of cosmopolitanism influence in schooling. The way an international school articulates its purpose can…

We conducted a random national survey of 100 doctoral, 100 comprehensive, and 100 baccalaureate institutions to determine the current state of the undergraduate health psychology course. We found clear evidence of a maturing course with much greater commonality in name (health psychology), theoretical foundation (the biopsychosocial model), and…

Will the differing degree of entrepreneurialism of two colleges affect their perceptions about the college catalog and/or academic online information or their production processes? I researched these questions in my dissertation study, a qualitative case study at two colleges selected for their demonstrably different degrees of entrepreneurialism.…

Over the past three decades, researchers have studied doctoral research training programs using large scale surveys making visible trends in numbers of and kinds of research courses required, or using focused qualitative methods to gain rich, textured accounts of graduate school experiences. Both kinds of studies fail to capture the local,…

In this article I examine how the sociology major is structured at institutions of higher education in the United States. I use content analysis of college catalogs from 100 institutions to examine the sociology major at top institutions among regional and national universities and liberal arts colleges. I first examine the basic structure of…

Content analysis of 62 accounting programs' websites indicated the following: 53% include mission statements; 62.9% list accreditation; many faculty biographies and personal pages used inconsistent formats; provision of information on financial aid, student organizations, career services, and certified public accountant requirements varied. Many…

Content analyzed the visual material of college viewbooks from top- and lower-ranked U.S. colleges and universities. Drawing on advertising message strategy, the results are interpreted in four parts: the "face" of the organization, the package, the promise, and the "Big Idea." (EV)

Presents excerpts from institutional publications to demonstrate the pompous and overly complicated nature of the prose used in college catalogs. Suggests that reading specialists analyze and revise catalogs so that they will be understood by the average high school student. (JP)

A content analysis of the pictures in teacher training institutions' prospectuses was undertaken. The view of teaching conveyed was compared with primary school practice and found not to reflect the realities of contemporary classroom life. (Author/MT)

Examines 539 undergraduate course catalogs to determine the percentage of institutions offering courses in physiological psychology, biological psychology, both, or neither. Finds 64.1 percent of the institutions studied offered physiological psychology, and 11.3 percent offer biological psychology. Finds catalog descriptions reveal confusion over…