The aim of this study is to explore the existence of different segments of future university students on the basis of their university selection criteria and to analyse the extent to which the segments identified differ as regards the students' perceptions of the reliability of university communication tools. This has been done using 605 usable…

While the history of British higher education is not an unexplored field, this article offers a new perspective by focusing on the development of institutional self-representations. Based on the analysis of 133 undergraduate prospectuses of English and Welsh higher education institutions, the article investigates how higher education and the…

Over the past decades, Finland has become more international, and the need for academic and professional language skills has increased and shifted towards productive skills. In this paper, I shall provide an overview of this development as seen through course catalogues from four decades, and compare it with real student needs, strengths and…

Over the past few decades, diversity and multiculturalism have received considerable attention in the field of psychology. While there have been notable efforts to ensure these important areas are addressed in undergraduate psychology training, little is known about this undertaking. The present study examined how diversity and multiculturalism…

Similar to the other developing countries, undergraduate psychology programs in Turkish universities have rapidly grown in the last two decades. Although this sharp increment signifies the need for psychologists, it has also caused a number of challenges for effective teaching of psychology. The department chairs (N = 42) were interviewed with an…

The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which…

Teachers are expected to frequently collaborate within teacher communities in schools. This requires teacher education to prepare student teachers by developing the necessary community competence. The present study empirically investigates the extent to which teacher education programmes pay attention to and aim to stimulate the development of…

This paper furthers a discussion about the ways in which idealised versions of gender permeate the aesthetic presentation and impression management strategies of elite private schools. Specifically, we consider how the written text, layout and images used in 12 Australian private girls school prospectuses function in constructing discourses of…

Cosmopolitanism has recently received increased interest and representation in educational discourse and theory. Given the global and international emphases in cosmopolitanism, international schools might provide some clues and illustrations of cosmopolitanism influence in schooling. The way an international school articulates its purpose can…

This catalogue gives details of some of the unpublished films, videotapes, slides and other recorded learning programs which: (1) have been produced in British universities, polytechnics, colleges of education, and other institutions of higher education primarily for their own use; (2) may be suitable for use outside the originating institutions;…

A content analysis of the pictures in teacher training institutions' prospectuses was undertaken. The view of teaching conveyed was compared with primary school practice and found not to reflect the realities of contemporary classroom life. (Author/MT)

Inquires into how the social science influence within educational studies manifests itself in academic curricula. Assumes that the language of education has shifted from pedagogical to social scientific vocabulary, and that this shift appears in university course descriptions from 1945 to 1990. Finds less manifestation of social science vocabulary…

Purpose: This paper aims to explore the information sources used by school leavers when selecting a university at which they wish to study and the perceived reliability of these sources of information. Design/methodology/approach: Using data from 306 pupils studying at various schools in England, Scotland and Northern Ireland it was revealed that…

This is the first prospectus of the Open University which will begin operating in January 1971. University governance, policy, and philosophy are discussed in the introduction. The remainder of the prospectus is devoted to: (1) degrees and diplomas offered by the University; (2) the undergraduate program; (3) a syllabus of foundation courses; (4)…

The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories…