Institutions of higher education ultimately aim to deliver a quality education to students and help their students succeed while at their institution, and beyond. However, despite the emphasis academic administrators place on student success, the foundational elements of running an institution--academic operations--are often overlooked. While…

While the university prospectus is recognized as an important marketing communication tool for higher education recruitment strategies, it has become overlooked as many researchers have focused on other communication channels, such as social media and websites. Although focus has been placed upon Higher Education Institution (HEI) brand…

While the history of British higher education is not an unexplored field, this article offers a new perspective by focusing on the development of institutional self-representations. Based on the analysis of 133 undergraduate prospectuses of English and Welsh higher education institutions, the article investigates how higher education and the…

Over the past few decades, diversity and multiculturalism have received considerable attention in the field of psychology. While there have been notable efforts to ensure these important areas are addressed in undergraduate psychology training, little is known about this undertaking. The present study examined how diversity and multiculturalism…

The movement incorporating sustainability into the academic mission of higher education has grown quickly in the last few decades. At the same time, vast interpretations of sustainability exist as institutions work to incorporate it into the curriculum. Therefore, using interviews with 42 individuals and observations of 67 courses, this study…

Modern higher education includes student-consumers who shop for educational opportunities and institutions that actively market themselves. This study examined the marketing of faith-based institutions to determine how faith-related missions are reflected in the printed recruitment materials, Web sites, and admissions portals of the 112 member…

The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which…

The purpose of this study was to examine the impact of the STARTALK language programs on the internationalization of higher education in the United States. The study focused on the 11 STARTALK language programs offered to high school students in the summers of 2013, 2014, and 2015 on various university campuses in the U.S. Such programs enabled…

The purpose of this single, intrinsic, evaluative case study was to examine the problem of nontraditional transfer student completion at a private, religious-based, doctoral degree-granting, moderate research university in North Carolina. The following research questions guided the study: (a) How do institutional policies, procedures, and…

Information Resource Management--State University System of Florida (IRM-SUS) is the primary collector and provider of data concerning state universities that is used to make sound education policy decisions. The office provides technical assistance to those using the information, state and federal reporting support, those supplying information,…

Student engagement and retention is a concern of many university professors. To engage sophomore-level students in a Sociology of Aging class, I challenged them to design the course in a way that would make the outcome personally meaningful to them. The class was asked to identify specific learning objectives related to the university's course…

Will the differing degree of entrepreneurialism of two colleges affect their perceptions about the college catalog and/or academic online information or their production processes? I researched these questions in my dissertation study, a qualitative case study at two colleges selected for their demonstrably different degrees of entrepreneurialism.…

Reports the results of evaluating 15 college catalogs using the Fry readability formula; 73 percent of the catalogs had readability levels at or above grade 17 suggesting that colleges need to adjust their materials to a younger audience. (Author/WD)

This catalogue gives details of some of the unpublished films, videotapes, slides and other recorded learning programs which: (1) have been produced in British universities, polytechnics, colleges of education, and other institutions of higher education primarily for their own use; (2) may be suitable for use outside the originating institutions;…

Content analysis of 62 accounting programs' websites indicated the following: 53% include mission statements; 62.9% list accreditation; many faculty biographies and personal pages used inconsistent formats; provision of information on financial aid, student organizations, career services, and certified public accountant requirements varied. Many…