While the university prospectus is recognized as an important marketing communication tool for higher education recruitment strategies, it has become overlooked as many researchers have focused on other communication channels, such as social media and websites. Although focus has been placed upon Higher Education Institution (HEI) brand…

Journalism education may be at a tipping point. It is unclear, however, what new form curricula might take. Through an analysis of individual course titles and descriptions that appeared in the 2013-2014 undergraduate catalogs of 68 selected universities, this exploratory study finds that most departments/schools are not offering classes that…

Over the past few decades, diversity and multiculturalism have received considerable attention in the field of psychology. While there have been notable efforts to ensure these important areas are addressed in undergraduate psychology training, little is known about this undertaking. The present study examined how diversity and multiculturalism…

This article examines the relationship between ABET CAC standards for undergraduate programs of information systems and IS 2010 curriculum specifications. We have reviewed current institution described course work that identifies course structures from accredited IS programs. The accredited programs all matched the expectations expressed in ABET…

Similar to the other developing countries, undergraduate psychology programs in Turkish universities have rapidly grown in the last two decades. Although this sharp increment signifies the need for psychologists, it has also caused a number of challenges for effective teaching of psychology. The department chairs (N = 42) were interviewed with an…

In this article, the authors are the first to describe the core economics curriculum requirements for economics majors at all American colleges and universities, as opposed to a sample of institutions. Not surprisingly, principles of economics is nearly universally required and implemented as a two-semester course in 85 percent of economics major…

The purpose of this study was to examine the impact of the STARTALK language programs on the internationalization of higher education in the United States. The study focused on the 11 STARTALK language programs offered to high school students in the summers of 2013, 2014, and 2015 on various university campuses in the U.S. Such programs enabled…

US colleges and universities today intensively market themselves in order to compete for prospective students. One of the most widespread marketing tools used to attract students are admissions viewbooks, which are designed to provide potential students with favorable impressions of the many institutions to which they may apply. In this study, we…

What does it mean to be a college graduate? One knows about the time and ever-increasing amount of money that a diploma demands. But when it comes down to what matters--the skills and knowledge acquired--what does a college degree mean? That is the question the American Council of Trustees and Alumni (ACTA) answers in this book. Inside one will…

We conducted a random national survey of 100 doctoral, 100 comprehensive, and 100 baccalaureate institutions to determine the current state of the undergraduate health psychology course. We found clear evidence of a maturing course with much greater commonality in name (health psychology), theoretical foundation (the biopsychosocial model), and…

Given the downturn in Information Systems (IS) program enrollments, IS departments housed within schools of business are justifiably concerned about attracting more students into their programs. While some reasons for the downturn may be beyond the control of the academic community, it has been argued that IS programs are suffering, in part,…

The crisis in higher education is about more than money. It is about what one has been paying for, paying for dearly. The public, even in these hard times, supports higher education with its tax dollars. And families make huge sacrifices to send their sons and daughters to college. They deserve in return higher education that provides real…

In this article I examine how the sociology major is structured at institutions of higher education in the United States. I use content analysis of college catalogs from 100 institutions to examine the sociology major at top institutions among regional and national universities and liberal arts colleges. I first examine the basic structure of…

The core curriculum of information systems (IS) is vital to the IS field. It serves as a base of knowledge that all IS graduates should possess. Within academic and practitioners' communities, there have been constant discussions about the content of the IS core curriculum. In this article, the authors used a direct survey strategy to examine all…

Examines 539 undergraduate course catalogs to determine the percentage of institutions offering courses in physiological psychology, biological psychology, both, or neither. Finds 64.1 percent of the institutions studied offered physiological psychology, and 11.3 percent offer biological psychology. Finds catalog descriptions reveal confusion over…