This article reports the development of a "course trailer" video series that communicates the professional and academic value of general education courses' core competencies and describes the results of a survey measuring the impact of those videos on student perception. Although general education programs represent a staple of U.S. undergraduate education, enrolled students frequently misunderstand the nature and value of the programs' core goals and or competencies. Universities are making increasing use of devices such as catalog descriptions, mission statements, course websites or blogs, and course trailer videos to communicate and clarify their general education competencies and values; however, little empirical research exists demonstrating the efficacy of such devices. This study's results provide statistically significant evidence that the course trailer video series improved students' understanding of how general education course fit into both their academic and professional plans.