The four college years is the last important developmental period of a young person's life, and what happens then can and often does have substantial consequences. He can be awakened and fired up to develop himself and his talents, he can plod through largely untouched or unenlightened, he can be frustrated and turned off, he can transfer, or he…

Will the differing degree of entrepreneurialism of two colleges affect their perceptions about the college catalog and/or academic online information or their production processes? I researched these questions in my dissertation study, a qualitative case study at two colleges selected for their demonstrably different degrees of entrepreneurialism.…

Given the downturn in Information Systems (IS) program enrollments, IS departments housed within schools of business are justifiably concerned about attracting more students into their programs. While some reasons for the downturn may be beyond the control of the academic community, it has been argued that IS programs are suffering, in part,…

Student perceptions of competency in Hospitality Management, (HM) and the level of engagement in the college experience were compared between two programs to verify engagement as a construct consisting of three domains; classroom, campus, and off-campus. Administrator and student descriptions of engagement in the college experience described the…

Over the past three decades, researchers have studied doctoral research training programs using large scale surveys making visible trends in numbers of and kinds of research courses required, or using focused qualitative methods to gain rich, textured accounts of graduate school experiences. Both kinds of studies fail to capture the local,…

The crisis in higher education is about more than money. It is about what one has been paying for, paying for dearly. The public, even in these hard times, supports higher education with its tax dollars. And families make huge sacrifices to send their sons and daughters to college. They deserve in return higher education that provides real…

In this article I examine how the sociology major is structured at institutions of higher education in the United States. I use content analysis of college catalogs from 100 institutions to examine the sociology major at top institutions among regional and national universities and liberal arts colleges. I first examine the basic structure of…

Developing and maintaining an online version of a University's Academic Catalog has increasingly become a priority for enrollment management and IT staff. Many schools are now using the online version of their catalog as their primary working copy and are generating their print version periodically as needed. Managing and accessing this content…

Reports the results of evaluating 15 college catalogs using the Fry readability formula; 73 percent of the catalogs had readability levels at or above grade 17 suggesting that colleges need to adjust their materials to a younger audience. (Author/WD)

This catalogue gives details of some of the unpublished films, videotapes, slides and other recorded learning programs which: (1) have been produced in British universities, polytechnics, colleges of education, and other institutions of higher education primarily for their own use; (2) may be suitable for use outside the originating institutions;…

Content analysis of 62 accounting programs' websites indicated the following: 53% include mission statements; 62.9% list accreditation; many faculty biographies and personal pages used inconsistent formats; provision of information on financial aid, student organizations, career services, and certified public accountant requirements varied. Many…

Analyzes the rhetorical arguments of admission viewbooks to consider the brochures' effectiveness as communication vehicles. Offers advice to higher education institutions about the production, use, and student reaction to viewbooks. (Author/MKA)

The general conclusion of this study indicates a wide, if uneven, use of college catalogs in academic libraries. (Author)

Word processing software and microcomputers can be used in the production of college catalogs with several advantages. The personal computer can assist in all phases of catalog production. In the preliminary preparation of the catalog text, the microcomputer can serve as the central location of all stored data, it can facilitate the editing…

Content analyzed the visual material of college viewbooks from top- and lower-ranked U.S. colleges and universities. Drawing on advertising message strategy, the results are interpreted in four parts: the "face" of the organization, the package, the promise, and the "Big Idea." (EV)