College catalogs can be made less costly by various techniques such as using inexpensive paper, keeping as much of the production as possible in-house, minimizing photographs and color, and printing separate catalogs for different divisions. Catalogs can be improved by providing greater visual appeal and ease of use. (MSE)

College catalogs present a snapshot of the institution's curriculum perspectives at a given point in time and can help document changes over time. For curriculum evaluation, college catalog analysis is best used in conjunction with other methods of curriculum data collection. (MSE)

For college admissions and publications officers, a focus group of college-bound high school students can offer quick, anecdotal information about the general effectiveness of recruitment materials as well as about specific messages, themes, or design approaches. The insights gained by one publications specialist through the use of focus groups…

Inquires into how the social science influence within educational studies manifests itself in academic curricula. Assumes that the language of education has shifted from pedagogical to social scientific vocabulary, and that this shift appears in university course descriptions from 1945 to 1990. Finds less manifestation of social science vocabulary…

Purpose: This paper aims to explore the information sources used by school leavers when selecting a university at which they wish to study and the perceived reliability of these sources of information. Design/methodology/approach: Using data from 306 pupils studying at various schools in England, Scotland and Northern Ireland it was revealed that…

This is the first prospectus of the Open University which will begin operating in January 1971. University governance, policy, and philosophy are discussed in the introduction. The remainder of the prospectus is devoted to: (1) degrees and diplomas offered by the University; (2) the undergraduate program; (3) a syllabus of foundation courses; (4)…

This general catalogue describes the University of Wisconsin at Green Bay (UWGB). This new and innovative institution has set out to "meet the challenge of a new generation of youth who will not be denied less than they have been encouraged to dream." The special focus of the UWGB academic plan is on ecology, or the study of man in…

Describes fundamental guideposts for an effective private school admissions program. Included are a clear statement of purpose, informative literature, clearly stated admission requirements, standardized testing, a cooperative faculty, image positioning and a recruiting plan. (RC)

Describes the "Illinois Valley Community College Catalog and Career Decision Guide, 1979-1980," which provides vocational outlook information and codes curricular areas to correspond to the results of vocational interest inventories. Discusses counselor responses to the catalog, as well as cost and readability factors. (JP)

This volume includes 303 entries of programs on engineering and engineering technology; 239 entries on engineering programs, and 64 entries on engineering technology programs. The information includes the school name and address; school profile; admission information including student expenses and financial aid; graduation requirements; and…

This catalog aims to help educators locate materials which will assist them in effectively teaching thinking skills. Research for Better Schools (RBS) serves as the lead educational laboratory for the Department of Education's national project on thinking skills. A total of 248 resources, including pamphlets, documents of activities, computer…

A sourcebook on producing college catalogs is presented, with attention to marketing, information to be included in the catalog, presentation of the material, writing style, photographs, and assembling the finished publication. Marketing research is needed to promote the college effectively either to traditional students or to new segments of the…

A FIPSE-sponsored National Task Force on Better Information for Student Choice identified three broad areas of information needs: costs and financial aid; academic offerings and requirements; and the outcomes or results of attendance. These are discussed in terms of graduate programs within the pharmaceutical sciences. (LBH)

Analyzes English program catalog descriptions at 81 four-year colleges. Concludes that the English major has changed little since 1965-68, with literature remaining at the core of the program. (MM)

Explores how community colleges have incorporated distance-education technology into both traditional continuing-education programs and for-credit curricula. Reports the results of a study of college catalogs and schedules from 130 colleges nationwide that revealed the availability of for-credit distance-education courses in the liberal arts and…