School districts often find themselves in a double bind when dealing with the public: they seek public input, but also are vulnerable to manipulation by organized interest groups that are not representative of the entire community. The dilemma is how to procure the overall community's public judgment of a topic and allow widespread participation.…

By focusing on the entire community as stakeholders in the public schools, the school board, the superintendent, and principals are forced to identify and cultivate the diverse groups in the community. Eight essential steps to developing an effective stakeholder management strategy are listed. (Author/DCS)

Reversing two decades of school-community turmoil, Valley View--a small, rural community in northeastern Vermont--approved a bond issue for school construction. This case study uses organizational and systems theory to examine structural, political, symbolic, and human resource influences on changing community attitudes. Contains 19 references.…

In the last analysis, the school curriculum is under the control of the local education authority and of the people who elect that authority. Looking ahead in the social studies field, it seems evident that social studies teachers will have to accept a task of community education in addition to their task of classroom education. Teachers will have…

This case study examines the process of opening and developing a new high school, with a specific emphasis on the evolution of its culture. Guided by a theoretical framework informed by the literature on school culture, this study explores the nature of school culture, how school cultures are established, the role of the principal, and the role of…

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…

One of a series designed to help school arts support groups increase public commitment to their programs, this monograph addresses the concerns of local school boards in instituting or maintaining arts education. Content is divided into 10 sections that cover rationale for arts education, local problems of budgeting and cutbacks, obtaining backing…