This booklet discusses the importance of involving members of the community in public school programs and activities and presents brief profiles of current school programs and policies that are attempting to do so. The author examines in detail the kinds and extent of parent and community interaction with the schools and describes what different…

This booklet is aimed at helping school board members better understand the public relations process and build stronger support for public education. The public expects board of education members to be responsible, energetic communicators who are genuinely responsive to issues raised by the public. The author advocates identifying the various…

Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…

A case study was made of an interorganizational arrangement involving collaboration between a college of education, intermediary service agencies, and a collection of schools or school districts. The relationships among partners in the arrangement are examined with a focus on linking mechanisms and boundary-spanning roles. The case study is made…