Author feels it is in the interest of the educational institution to channel those apparent desires to communicate into positive communication and a resultant public relations program that brings about programs and policies of benefit to, and desired by, our publics. (Author/GB)

The purpose of this handbook is to set forth, for the day-to-day use of school board members, some of the proven methods of attaining and holding public interest and support of the schools. Guidelines are offered, adaptable to local situations, on measuring public opinion, press relations, the public relations team, advisory committees, handling…

This booklet is one of eight developed both as resource guides to assist Wisconsin public schools in offering quality reading instruction and as models for improvement where there is a need for change. This fourth booklet defines the need for organizing an effective public relations program in local Right to Read effort. Methods of disseminating…

Although the enrollments in vocational-technical education programs have been increasing steadily, a great deal of misunderstanding still exists about these programs. Vocational-technical education has an image problem. A coordinated, comprehensive communication program using a variety of media, such as newspapers, radio, and publications, should…

This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it…

As in the past, education has no choice but to put its best foot forward. There is tremendous competition for the community's attention, sympathy, and funds, and if education is to get its fair share of all of these, the public must be made aware of the schools' vitally important contributions to the nation's future. A forceful student council can…

The outcomes of 50 meetings held in southern, central, and northern Saskatchewan to consider the development of community colleges in the province are presented. Recommendations as to the concept and development of community colleges are presented as to: purpose of colleges, size of region, method of operation, interagency coordination, college…

Presents a compelling case for bringing schools and communities closer together, making the case also for changes in attitudes among educators and the public they serve. (Editor/RK)

Marketing in the community college serves to expand recruitment efforts in order to reach all members of the community, as a way to distribute information about the college, and as a means to discover new markets of students. The primary purpose of marketing is to increase the community's awareness of the college through better and more complete…

An overview is presented of school programs that utilize the resources of the local community as an educational tool. Examples are presented of ways in which successful field trip programs have been organized and administered. Included in this report are citations of articles and documents available from the ERIC information system. (JD)

The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive…

Designed to provide specific, practical help for educators in starting or improving school public relations programs, this guide presents views from the superintendent of a small district who is his own public relations person; from a public relations director of a large suburban district; and from a public relations administrator of one of the…

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…

As never before, nations the world over are considering conservation a problem of vital concern to all peoples and an obligation which must be accepted by each person. It is becoming increasingly recognized that steps leading toward the establishment of harmonious relations between man and his environment will go a long way toward resolving the…