Newport News is a city of 193,000 people, located between Williamsburg and Norfolk in Southeastern Virginia. Newport News Public Schools (NNPS) educates approximately 30,500 children, grades Pre-K to 12, of whom 55.7% are Black, 29% are White, 9.9% are Hispanic, 2.9% are Asian, and 2.5% are other races. Newport News Public Schools' (NNPS') Special…

This article recounts the experience of the Regent University Library in planning and implementing a festival of Tolstoy and Russian culture as part of the National Endowment for the Arts (NEA) Big Read initiative. The NEA launched the Big Read in 2006 to counter the alarming decline of literary reading documented in its 2002 report Reading at…

This schedule, a month-by-month list of communication activities, is intended to assist the school communicator in strengthening school-community relations. The communicator must reach all school constituents (parents, staff, citizens) with his program. (DS)

Presents a theoretical model of internal-external communications and an example of an implementation procedure based on that model. (Author/IRT)

Tips are provided for planning a year-round program to improve public relations (PR) and organizational communication. Beginning with a list of 12 essential factors for PR, the calendar presents a variety of PR ideas for each month of the year. At the beginning and end of the calendar, guidelines are offered for: (1) creating an effective staff…

This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it…

Networking is a process for tapping and developing energy to address a need in a more responsive fashion. Most networks are informal and invisible, but they are real nevertheless. A new person or organization changes relationships in the network. Understanding the types of network organization enables one to systematically gain access. There are…

This booklet discusses the importance of involving members of the community in public school programs and activities and presents brief profiles of current school programs and policies that are attempting to do so. The author examines in detail the kinds and extent of parent and community interaction with the schools and describes what different…

The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive…

Focused on the practical tools that education leaders can use to improve communications with their own colleagues, with parents, and with the general public, this guide can be used by school districts and states to organize their communication efforts strategically to build public support. The guide includes step-by-step information to develop a…

The strategies used by a university's new dean of continuing education to sensitize the institution to adult learning and adult students and to alert the community to the program are described. (MSE)

Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…

Since communication is the working link between the school district and the community it serves, public school administrators serving small towns or rural areas are developing a planned program of two-way communication based on a clear policy statement adopted by the board of trustees which basically upholds the public's right to know. In order to…

The Extended Campus Segment of De Anza College was designed as a brokerage between main campus educational resources and the needs of its service community. To that end, the segment was reorganized to provide a continual system of community needs and interests assessment with emphasis on individual learners as its base; to establish an educational…

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…