The traditional nature of higher education, the permanence of its structure and function, has allowed many universities to act with a degree of invisibility, a reluctance to change with the times, though the evasion of public purview is more difficult in a regional institution so dependent and interconnected with its local community. This…

This article discusses the results of a CASE survey, compiled in April 2009, which was sent to almost 2,800 members who had previously indicated that community relations were part of their professional responsibilities or interests. The survey suggests that the role and practice of community relations in a public institution is somewhat different…

The author proposes a consumer education night for the community, sponsored by the school to generate new interest in the consumer education course while making a contribution to community life. Specific steps in planning the event are provided. (AG)

This schedule, a month-by-month list of communication activities, is intended to assist the school communicator in strengthening school-community relations. The communicator must reach all school constituents (parents, staff, citizens) with his program. (DS)

While recognizing that every school community has unique public relations needs, the author presents eight suggestions that apply universally. (Author/IRT)

Author feels it is in the interest of the educational institution to channel those apparent desires to communicate into positive communication and a resultant public relations program that brings about programs and policies of benefit to, and desired by, our publics. (Author/GB)

Six suggestions are made for initiating, improving, and strengthening intramural and recreational programing in high schools. (JD)

Presents a theoretical model of internal-external communications and an example of an implementation procedure based on that model. (Author/IRT)

Developed for community educators interested in planning activities for National Community Education Day, this packet of materials presents planning ideas and examples of activities undertaken during the first National Community Education Day held in 1982. After messages from the National Community Education Assocation (NCEA) and the American…

This article describes several levels of public relations and cites a few examples of each. The public relations programs are based upon the assumption that publicity about art education programs does not always change behavior or policy. Rather, publicity is a vehicle to support awareness and understanding of art education. (Author/KC)

This handbook for teachers is intended as a practical aid in creating an effective program of selling foreign language (FL) study to students, parents, counselors, administrators, and the community as a whole. The six sections into which it is divided correspond to the following aspects of a public relations (PR) program: purpose, profits,…

This booklet is one of eight developed both as resource guides to assist Wisconsin public schools in offering quality reading instruction and as models for improvement where there is a need for change. This fourth booklet defines the need for organizing an effective public relations program in local Right to Read effort. Methods of disseminating…

As educational leader of the school, the principal must take the initiative to develop strong community support through a public contact system and through the accurate assessment of student needs. (LH)

Tips are provided for planning a year-round program to improve public relations (PR) and organizational communication. Beginning with a list of 12 essential factors for PR, the calendar presents a variety of PR ideas for each month of the year. At the beginning and end of the calendar, guidelines are offered for: (1) creating an effective staff…