This article discusses the results of a CASE survey, compiled in April 2009, which was sent to almost 2,800 members who had previously indicated that community relations were part of their professional responsibilities or interests. The survey suggests that the role and practice of community relations in a public institution is somewhat different…

This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…

Describes three programs cosponsored by the University of Texas at Dallas Center for Continuing Education: a children's theater workshop series; a fund-raising institute; and a professional writers' conference. Using these as examples, discusses advantages of cosponsorships, financial arrangements, and offers operational guidelines. (DMM)

A project examined information currently made available by colleges of further education in Scotland to users and the marketing strategies used. Thirty-eight of 45 colleges completed a questionnaire on current marketing practice. Other activities included focus groups and interviews with students and members of the general public and a postal…

Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…

This study used the case study method and focus group interviews to examine: (1) which of the economic impacts of a small liberal arts college on its community are important; (2) whether economic impact can be estimated economic impact studies; and (3) whether such studies influence public opinion about the college's economic impact. Two focus…

Public relations should be an effective two-way communications system between school and public and can be implemented in seven steps: plan the public relations program; identify school publics; assess present communications effectiveness; plan to involve students, staff, and community members; identify key message sending agents; develop and…

This practicum focused on improving the funding of a state-supported, non-profit day care center through the development of a marketing plan, enhanced fundraising techniques, increased involvement by the center's board of directors, and heightened community awareness. To accomplish these goals, board members were interviewed and encouraged to use…

A project was designed to maintain cooperation, coordination, and service between Ouachita Vocational Technical School (OVTS) in Arkansas and local businesses, industries, government agencies, military, and community-based organizations. Specific objectives were to improve community relations; increase campus involvement/commitment with business,…

The items in this instrument are designed to represent NSPRA Program Standards. The instrument is intended to serve as a basis for evaluating the extent to which an organization has made provision for organizing and conducting a formal public relations program as advocated by NSPRA. The standards adopted by NSPRA appear in boxes and the evaluation…

Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…

The effectiveness of Utah's adult education (AE) program was evaluated. In September 1992, directors of 42 AE centers and 6 other sites serving adults in Utah completed questionnaires regarding AE program indicators/standards regarding administration, planning, facilities, instruction, staff development, community and public relations, evaluation,…

Community education programs have seldom presented quantitative data to validate the usefulness of the program. This study was an attempt to establish a beginning community education program while planning for quantitative evaluation from the initiation of the project. Based on a group process, community residents were involved in the development…

This manual is designed to assist facilitators working with members of a school community in forming or strengthening partnerships that will promote greater success for their youth. Participants can identify characteristics that are most important for youth to be successful in their community, consider ways to determine that students are…

Addressing the concerns and resources of small, rural school districts, this book sets out a rationale and model plan for school-community relations. After introductory material and a review of what's been done, the first major section lists and describes 10 criteria shown by research to be most important for a small school district community…