This article emphasizes the paramount importance of the human resources function in the school system--specifically, in the implementation of an effective school public relations program and in the quality of leadership given by the administrators and the professional and classified staffs. The article submits that school administrators at every…

Presents a theoretical model of internal-external communications and an example of an implementation procedure based on that model. (Author/IRT)

The first quarter of this textbook on public relations in the public school setting reviews the topic and informs educators about the potential public relations problems and opportunities that could face them in the foreseeable future. An introduction and four chapters cover (1) the history of public relations; (2) the elements of public…

Describes how to set up a school public relations committee, consisting of parents, staff, and students, to promulgate a positive school image. Dealing with the press to counteract media stereotypes of education is emphasized. (SJL)

This guide is intended to give concrete suggestions to home economics teachers on preparing and carrying out a public relations program. Stressing that public relations should not and cannot wait for a spectacular event to attract public attention, the booklet gives a variety of strategies to portray to different audiences what home economics…

Describes the process and implementation of the Adopt-a-School program designed to get the business community involved in Memphis (TN) public schools. Defines considerations for selecting adoptors and resource materials and activities for adoptors and adoptees. Explains program monitoring and implementation in rural and urban areas. (SB)

A case study of school-university collaboration between Starkville School District (Mississippi) and Mississippi State University (MSU) explored the process of collaboration and the ingredients for successful implementation. MSU offered grant opportunities for university faculty to work with local school district personnel. Starkville School…

Profiles Atlanta's first Black superintendent, Alonzo Crim, who discusses 11 years of achievements, particularly the creation of a "community of believers" perception in the public mind. Board members and teachers provide evaluative commentary. (KS)

This manual is designed to aid school guidance counselors in creating and implementing a public relations (PR) program to educate those both inside and outside the school system about the purposes, operations, and unique characteristics of guidance and counseling. The manual contains six sections, plus a bibliography of public relations…

This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…

The materials in this manual are designed to help workshop leaders prepare for and present a workshop for school board members on how to contribute to improved communications between the school organization and the community. The workshop covers one process board members and superintendents can use when determining how to communicate school needs,…

The Urban Demonstration Projects (UDP) combined rehabilitative, preventive, and developmental services in a coordinated school and community effort to test the impact of a maximal educational program for disadvantaged students in Ohio's urban schools. This report, which was prepared by staff members from the various projects throughout the State,…

Educational public relations (PR) is a planned and systematic management function designed to help improve the programs and services of an educational organization. The standards and techniques discussed in this guide are based on the nearly 50 years of experience of the National School Public Relations Association (NSPRA). The guidebook offers…

Community education programs have seldom presented quantitative data to validate the usefulness of the program. This study was an attempt to establish a beginning community education program while planning for quantitative evaluation from the initiation of the project. Based on a group process, community residents were involved in the development…

The organization and implementation of a community school program is discussed under the topics of citizen participation, functions of the community school council, organizational procedures, and coalition building. Community education consists of two components: the provision of a broad diversity of learning opportunities (after-school programs,…