Provides abstracts and citations to documents from the ERIC junior colleges collection dealing with marketing strategies and recruitment efforts. (AYC)

As the nation has become aware of the scope of adult illiteracy and its tremendous cost, literacy programs have proliferated. New populations of language minority adults are becoming eligible for and involved in an increasing number of these programs. They include, among others, refugees whose training is no longer funded by the Office of Refugee…

This document reviews research on the factors affecting the retention of adult students, discusses the relevance of some attrition models for adults, and presents strategies for helping adults adapt to the university and for adapting the university to adults. Reviewing factors affecting retention, the digest says that student characteristics,…

The literature on retention of adult learners strongly suggests that previous educational attainment is closely tied to participation and persistence. Educationally disadvantaged adults are more likely to lack self-confidence and self-esteem, have negative attitudes toward education, and need mastery of basic skills such as literacy before…

This Critical Issue Bibliography (CRIB) Sheet highlights general resources that provide an overview of the issues and dilemmas that Hispanic students face. It also includes resources focusing on the transition of Hispanic students to college and of studies of student retention and best practices for retention. Two articles cited relate to specific…

This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…

This CRitical Issues Bibliography describes resources that provide an overview of the issues involved for Native American college students, a minority group that is among the least likely to attend college and one that has a low graduation rate. The bibliography concentrates on cultural influences that affect the participation and success of…

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

The combined effects of many social, psychological, physical and educational factors make the ninth grade a level at which students have a high potential for dropping out of school. For those ninth graders who have already experienced attendance, discipline or academic problems the risk is even greater. A number of strategies have been developed…

High school dropouts are usually academic underachievers who adjust to social environments with difficulty. When they leave school, they develop even greater behavior problems and have more trouble getting employment than do high school graduates. To prevent dropouts, schools try to find funds for dropout prevention programs, work with agencies…

Simply stated, enrollment management is the process of defining enrollment goals and establishing procedures to reach these goals. The approach consists of a variety of interdependent activities, which can include the clarification of institutional mission, long-range planning, academic program planning, marketing and recruitment, retention, and…

Findings from research on student retention and adult education participation can guide educators in improving the persistence of adult students. In order to increase student persistence, programs and teachers should: address real needs; create a supportive learning environment; minimize problems and barriers; communicate accurately; and monitor…

This practice-application digest addresses what vocational education can do to reduce the almost 30 percent dropout rate among U.S. students. The first section describes factors that place students at risk, focusing on factors included in the Wisconsin Department of Public Instruction's definition of the term "at-risk." In the next…

This discussion of the responsibilities of an English as a second language (ESL) program administrator in a university setting focuses on issues in four areas: (1) program; (2) students; (3) faculty; and (4) administration. In the first area, the ESL administrator establishes and maintains the curriculum, decides the combination of components…

The resources described in this annotated bibliography are selected to help those working at Hispanic serving institutions (institutions with at least a 25% Hispanic student population) and other institutions that serve Hispanic students. The bibliography highlights literature about recruitment and retention of Hispanic students. The resources are…