As enrollments expand, student affairs professionals must recruit and retain students, and manage enrollments. Garland and Grace (1993) note that as a set of strategies, enrollment management provides a systematic approach to attracting, retaining and graduating students, and, therefore, is a critical component in the stable operation of a higher…

This book offers a guide to designing and implementing an enrollment and retention management program for colleges and universities. Emphasis is on a system which integrates the activities of the offices of enrollment management, retention management, admission, financial aid, registration, research, and public relations, including publications…

In responding to internal and external pressures for accountability in higher education, especially in the areas of improved learning outcomes and student success, IT leaders may soon become critical partners with academic and student affairs. IT can help answer this call for accountability through "academic analytics," which is emerging…

The StudentPal program is a student tracking system developed jointly by the Multicultural Affairs program and High Technology Center at Glendale Community College, in Arizona. The program uses computer-assisted tracking to target students and various student characteristics and identify at-risk factors to improve the retention and success of…

In 1993, Chattanooga State Technical Community College (CSTCC), in Tennessee, experienced its first drop in enrollment in 7 years. In an effort to increase enrollment, the CSTCC adopted a new approach to marketing. First, external factors that indicated a potential further decline in enrollment were examined and a four-part strategy that included…

This final report describes results of a planning grant for the "Flashlight" project, an effort to develop, test, and disseminate evaluation procedures that a postsecondary institution or department could use to periodically assess its evolving educational strategies, in particular strategies supported by use of computing, video, and…