Includes seven articles that deal with public relations (PR) for school librarians. Highlights include image problems librarians face and suggestions for promoting more positive images; PR plans that focus on the past, present, and future; nontraditional ways that librarians can attract students and teachers; publicity techniques; and media center…

School library media specialists (SLMSs) in the Rochester (Michigan) Community Schools decided it was crucial to come to a consensus about key roles of SLMSs in successful school library media programs. They identified the following roles: information specialist, instructional partner, and program administrator. To educate administrators, staff…

Discusses the role library media specialists can play in promoting community-school interaction through use of the media. Highlights include newspapers; television and radio; electronic media, including Web sites and electronic publishing; newsletters; journals and magazines; conferences and workshops; and honors and awards. (LRW)