Discusses elements of an editorial page masthead with respect to two considerations: what information to include or leave out, and visual appeal. (GT)

Provides simple guidelines for designing advertisements for school newspapers; includes illustrative advertisements from a Chicago high school newspaper. (GT)

Offers suggestions for selling advertising space in student newspapers. Includes criteria for successful salespeople, a list of common time-wasters, and some principles for advertising salespeople. (TJ)

Describes a method of making prints that can produce interesting photographs. (TJ)

Discusses the use of photo stories in school newspapers and offers on-campus and off-campus story ideas. (GT)

Tells why good organization is helpful to a publication staff; outlines eight aspects of getting organized, including determining the publication's philosophy and goals, establishing a clear chain of command, and providing each staff member with a staff manual. (GT)

Discusses such aspects of a newspaper nameplate as its purpose, appropriate typefaces and size guidelines for it, and its position on the page. (GT)

Notes that the planning of an effective entertainment page in a school newspaper must begin by establishing its purpose. Examines all the elements that contribute to the makeup of a good entertainment page. (RL)

Reports on an analysis of more than 200 high school newspapers which showed that only nine papers included humor on a regular basis. Uses excerpts from those nine newspapers to illustrate how humor can be used. (FL)

Enumerates information that advertising sales people for school newspapers should have before they call on potential customers. Includes ideas on what to know about a number of items, including the publication, readers and nonreaders, advertising, sales opportunities, prospects, prospects' problems, shopping factors, and stores' images. (TJ)

Reviews good paste-up techniques for student newspapers; includes descriptions of necessary tools, how to do layouts, and how to finish by handling the wax on the paste-up sheets properly. (TJ)

Describes a system in which each issue of a high school newspaper is critiqued by the former faculty adviser on the day it is published and is then discussed in a session involving staff members and the former and current advisers. (GT)

Provides copyreading guidelines for the reporter, the typist, the section editor, and the copy editor; includes a chart of copyreading symbols. (GT)

Proposes using the community surrounding a school as a source of story ideas. (FL)

Exchanging papers with other high schools and keeping a file of such newspapers create a resource of prospective advertisers and advertising designs. (RL)